Discover the Secrets of School & District Pricing from a District Leader
4 Keys to Pricing Success
Are You Charging What You’re Worth—or Selling Yourself Short?
Price With Confidence.
Win Bigger Contracts.
Master the Proven Framework for Pricing Your Services in the K–12 Market—
Without Guesswork.
Most entrepreneurs undercharge when selling to schools and districts, selling themselves short when pitching—using random numbers or copying others. In this course, you’ll discover how to confidently price your services using insider knowledge from a current district leader who’s helped secure over $2.8M in school contracts.
Do you know how much districts will pay for your product or service?
Do you wonder if schools “can afford you”?
Are you afraid your price is too high—or too low?
Most education entrepreneurs price themselves out of contracts before they ever submit a proposal. This course changes that.
WHAT YOU'LL GET?
-
A pricing strategy that’s aligned to real district funding structures
-
Confidence to stand behind your rates
-
Tools to calculate value-based pricing (not guesswork or undercutting)
-
Clarity on how to adjust pricing across different scopes and buyers
-
A repeatable process for pricing future contracts with confidence
LESSON 1 -Bulletproofing Your Mindset
Learn the mindset shifts that separate underpaid vendors from high-earning education consultants.
LESSON 2 - Setting and Achieving Your Business Goals
Gain clarity on your revenue goals and how to reverse-engineer pricing to reach them.
LESSON 3 - Pricing Unlocked
Discover strategic pricing models—and the traps to avoid. Understand the differences between pricing for schools vs. districts, and how to align your rates with decision-makers’ expectations.
LESSON 4 - Choosing the Right Pricing Model
Get a breakdown of flat-fee, per-student, session-based, tiered, and bundled pricing—plus guidance on when to use each.
Meet Your Instructor
Dr. Vernell Deslonde | K–12 Pricing Strategist & District Leader
With over two decades of experience inside school districts, I’ve seen how vendors win—or lose—contracts simply based on how they price. I created this course because too many brilliant entrepreneurs leave money (and impact) on the table.
You’ll learn the same pricing strategies I’ve used to help my clients secure 5- and 6-figure contracts with schools, districts, and county offices—all without needing to leave their full-time jobs.
This isn’t guesswork. It’s the pricing blueprint no one talks about—but every decision-maker recognizes.
Ready to Price Smarter and Sell Bigger?
Don’t leave your pricing to chance. Get the insider knowledge you need to elevate your offer, maximize your revenue, and win contracts that reflect your value.
Apply for financing and receive a decision in under 3 minutes
© Copyrights by PitchEDU. All Rights Reserved.