PitchEDU Connect

MASTER YOUR SCHOOL DISTRICT PITCH IN 120 DAYS

Close 5 & 6-Figure Contracts with Confidence - Without the Guesswork

Stop guessing what to say.
Start learning what actually gets a “yes.”

Inside this intensive, you’ll learn how to:

Craft a powerful pitch that speaks district decision-makers’ language
Align your offer to real needs—and real budgets
Navigate red tape and get past the gatekeepers
Position yourself as a trusted partner (not just another vendor)

Whether you're aiming for your first 4-figure win or scaling into 5- and 6-figure deals, we’ll show you how to build a pipeline that closes.

ONLY 5 SPOTS AVAILABLE

ENROLL NOW

The Strategic Path to 5- and 6- Figure District Contracts

Get insider coaching, simplify your sales process, and confidently pitch your offer to education leaders without the guesswork or quitting your 9-to-5 job.

Why Join the PitchEDU™

Group Coaching Intensive?

Where Strategy Meets Insider Access to Help You Win Contracts That Matter

When it comes to school and district contracts, strategy isn’t optional—it’s everything.

With over 20 years as a veteran school district leader, I’ve sat at the table where purchasing decisions are made. I’ve reviewed pitches, approved vendors, and aligned contracts with real district goals. Now, I’m bringing that insider knowledge directly to you—so you can stop guessing and start landing deals with confidence.

In this group coaching program, you’ll learn how to:

Leverage Insider Knowledge
Tap into two decades of district leadership to understand what truly drives purchasing decisions—and what stalls them.
Craft a High-Impact Pitch
Speak the language of education leaders, from principals to superintendents, with a pitch that positions you as a trusted partner.
Align to District Goals
Learn how to connect your offer to key priorities like student success, compliance, and equity—making your solution a must-have.
Stand Out in a Crowded Market
Cut through the noise with a positioning strategy that highlights your unique value in the K–12 space.
Pitch with Precision
Time your outreach around district budget and planning cycles—when decision-makers are most ready to say yes.
Navigate Procurement with Ease
Demystify RFPs, contracts, and vendor onboarding with practical strategies that accelerate approvals.
Scale Across Schools & Districts
Build a repeatable sales system that expands your reach without burning out.
Master the Politics of Education
Gain the nuance and savvy to navigate district culture and avoid common missteps.
Handle Objections Like a Pro
Get equipped with persuasive strategies to overcome resistance and build buy-in.

With live coaching, strategic support, and real-time feedback, PitchEDU™ is more than a program—it’s your fast track to becoming a trusted district partner and high-earning education entrepreneur.

Are you ready to master the pitch and close contracts with clarity, confidence, and credibility?

DON'T DELAY! JOIN TODAY!

YOU'RE A GOOD FIT IF....

You have a product or service that can genuinely benefit schools or districts—but you’re struggling to get your foot in the door or make meaningful connections with decision-makers.
You’re tired of sending pitch emails that go unanswered and want to craft messages that resonate with education professionals and generate real interest.
You’re passionate about making a difference in education—but overwhelmed by the complexity of selling to schools and districts. You're ready to learn from someone who knows the system from the inside out.
You’ve had some initial success or interest from educators, but you’re unsure how to scale your offer across multiple schools or districts—and you’re ready for a proven strategy.
You’re committed to investing time and effort to master edu-sales, and you're excited to grow alongside other purpose-driven entrepreneurs who share your vision and values.

If you’re ready to stop guessing, start pitching with purpose, and finally land the contracts your work deserves, this program was made for you.

ENROLL TODAY

Don't Only Take My Word -

Dr. Latrice secured her first $12,000 school site contract during the 12-week PitchEDU Intensive (June 2025). After enrolling in the Proposal Power-Up add-on, where I crafted her proposal and pricing strategy, she landed a $125,000 executive coaching and consulting contract with a county office in July 2025.

From first-time contract to six figures in under 60 days—with the right pitch, proposal, and positioning.

Dr. LaTrice Johnson

CEO, Levels & Mindset, LLC

Before joining the PitchEDU™ Intensive, I knew I wanted to be a consultant, but I had no idea how to pitch myself, structure an offer, or even who to speak with. Attending the Pitch Clinic gave me a glimpse into what was possible, and enrolling in the full program changed everything.

Dr. Vernell’s strategies and insider perspective helped me understand the key differences between selling to schools and selling to districts, something I had never been taught before. More than that, the program gave me the clarity and confidence I needed to take action. As a result, I landed my first 5-figure contract for $25,000.

This experience gave me the foundation I needed to step into consulting with direction, strategy, and confidence.

— Lynn Rodriguez

Educational Consultant

INSIDE THE PROGRAM:

A STRATEGIC PATH TO SCHOOL & DISTRICT CONTRACTS

The PitchEDU™ Intensive is more than just coaching—it’s your strategic command center for mastering the education market.

We’ve curated a high-impact collection of tools, templates, and insider insights to help you:

Clarify your offer
Position it for decision-makers
And pitch with confidence—at the right time, to the right people

Whether you're aiming for your first 4-figure win or scaling into 6-figure territory, every module is designed to move you one step closer to a signed contract.

Get ready to fast-track your success and gain a competitive edge in the K–12 space.

Week 1: Strategic Positioning & Brand Authority

Define your unique value in the education space and craft a positioning statement that resonates with district leaders.

Week 2: Offer Optimization

Refine your product or service into a district-aligned solution. Learn how to structure, price, and package your offer for maximum appeal.

Week 8: Live Pitch Reviews & Feedback

Refine your product or service into a district-aligned solution. Learn how to structure, price, and package your offer for maximum appeal.

Week 3: The District Differentiation Formula™

Learn how to frame your solution in district language and build messaging that communicates urgency and impact.

Week 4: Prospecting with Precision

Discover how to map out district decision-makers, identify the right contacts, and avoid wasting time with the wrong gatekeepers.

Week 5: The Art of the Education Sale

Understand how selling to schools is different—and develop your consultative approach that builds trust and drives interest.

Week 6: Pitch Language That Converts

Get access to proven scripts and real-time coaching to help you craft powerful emails, messages, and conversations that lead to meetings.

Week 7: Timeline & Implementation Strategy

Learn how to match your offer to district timelines and budget windows—so you never pitch too early or too late.

Week 8: Live Pitch Reviews & Feedback

Receive personalized coaching on your pitch presentation, language, and delivery to increase confidence and conversion.

Week 9: Navigating Procurement & Vendor Approval

Demystify the paperwork and processes that delay contracts. Learn how to streamline your onboarding and respond to RFPs with ease.

Week 10: Objection Mastery

Overcome common concerns like timing, budget, and “we already have someone”—with tested responses that move the conversation forward.

Week 11: Scaling Across Sites & Districts

Build a system for repeatable outreach and delivery so you can expand from one contract to many—without starting from scratch each time.

Week 12: Strategic Sales Planning & Future Forecasting

Leave with a 6- to 12-month district sales plan that outlines next steps, prospecting goals, and how to maintain momentum beyond the program.

Meet Your Coach & District Strategist

Dr. Vernell

School District Leader | Pitch Strategist | Founder, PitchEDU

As a current school district leader, I know exactly how frustrating it can be to pitch your solution—only to feel ignored, overlooked, or stuck in red tape.

You have something powerful to offer. But navigating the education system can feel like trying to decode a hidden language.

That’s why I created the PitchEDU™ School & District Intensive—to give purpose-driven entrepreneurs like you access to real strategies used inside district offices every day.

In this program, I teach you how to:
✔ Craft a pitch that resonates across cultural and institutional lines
✔ Speak directly to district concerns and decision-making timelines
✔ Build trust and alignment with the people who hold the power to say “yes”
✔ Approach sales with clarity, confidence, and cultural relevance.

Our strategies ensure that your pitch doesn’t just get heard, it gets remembered.

If you’re tired of chasing cold leads, guessing your way through proposal processes, or waiting for the perfect moment. this is your invitation to lead with strategy and stand out in the K–12 market.

Let’s transform your pitch, so you can secure the contracts that reflect the value you bring.

ENROLL NOW

The Path To Your YES:

ENROLL

Join our exclusive program designed to equip you with the tools and confidence to pitch directly to decision-makers.

REFINE

Perfect your pitch with a current school district leader. Get feedback to ensure that your message resonates with decision-makers.

PRACTICE

Here's where the magic happens. Participate in mock pitches and receive constructive criticism to polish your presentation skills in a supportive environment.

PITCH

Armed with insider knowledge and a refined approach, deliver your powerful pitch directly to a decision-maker.

.

Having the ability to pitch directly to school district leaders has been a life changing! My business has exploded and I've landed more than $300,000 in contracts in under 1 year."

Felix Bobo

Unlimited University (TM)

FREQUENTLY ASKED QUESTIONS

What does PitchEDU™ help with exactly?

Answer: PitchEDU™helps education experts and entrepreneurs craft high-converting offers, identify the right decision-makers, and land 5–6 figure school district contracts—without the guesswork or quitting their full-time job.

How does PitchEDU™ help me land contracts without the guesswork?

Answer: We remove the trial-and-error by giving you a step-by-step system designed by an actual district decision-maker. From identifying the right contacts to structuring your offer and pricing it strategically, PitchEDU™ guides you through exactly what works—so you stop guessing and start closing.

When does the program start?

Answer: The kickoff meeting will start the following Sunday after you register. We meet every Sunday for 12-weeks for 60-minutes. But space is limited. I'm only accepting up to 5 entrepreneurs. You'll have access to the course portal as soon as you enroll.

How much time should I expect to commit to this program each week?

Answer: The program requires approximately 1.5 hours per week. This includes a 60-minute weekly group call, 30 minutes of coursework and exercises, and time for pitch practice and implementation. The more you engage, the more you'll benefit, but we've designed the program to be manageable for busy entrepreneurs.

Do I need to have an existing product or service ready to sell, or can I join if I'm still in the development phase?

Answer: While having a developed product or service is ideal, we welcome entrepreneurs at various stages. If you're in the late development phase and have a clear concept of what you'll offer, you can still benefit greatly from the program. We'll help you refine your offering to meet school and district needs.

How does the group coaching format work, and will I receive any one-on-one attention?

Answer: The program combines live group learning strategies sessions with personalized attention. We have weekly Zoom calls on Sundays where we cover key topics and engage in group exercises. You'll also have access to our Voxer channel for quick questions and feedback. While the program is primarily group-based, you'll have opportunities for hot-seat coaching during calls and can request brief one-on-one check-ins as needed. Lastly, you will receive both written and verbal feedback from Dr. Vernell.

What kind of results can I expect to see after completing this program?

Answer: Upon completion, you can expect to have a refined, education-focused pitch, a deep understanding of the school/district sales process, and strategies to overcome common obstacles. Many participants secure meetings with decision-makers and some even close deals during the program. However, given the long sales cycles in education, the full impact often unfolds in the months following the program.

I don't have a background in education. Will I still be able to benefit from this program?

Answer: Absolutely! Many successful participants come from outside education. The program is designed to give you an insider's view of the education market, regardless of your background. We'll help you understand the unique aspects of selling to schools and districts, and how to position your product or service effectively in this space. Your fresh perspective, combined with our insider knowledge, can be a powerful advantage.

Is $8,500 worth it if I’m just getting started?

Answer: Absolutely! Our clients often 5–10X their investment with just one contract. If you’re ready to treat your business like a premium offer, and want help getting your first (or next) district "yes", this is the fastest path forward.

What if I don’t have a proposal yet?

Answer: That’s exactly what the Proposal Power-Up is for. We’ll help you write it, price it, and position it to win.

Investment

Always know what you’ll pay.

I finally got in front of real decision-makers after months of no responses, and within weeks, I landed a $35,000 contract! It was worth every cent!"

- Nicole, Founder, Math in Motion

Results May Vary

While PitchEDU™ School & District Intensive provides access to a qualified district leader and valuable resources, individual success depends on a variety of factors. RPU and PitchEDU cannot guarantee specific outcomes, including securing contracts.

NON-REFUNDABLE DEPOSIT

$500

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PAY-IN-FULL

$8750

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AFTER DEPOSIT

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4 INSTALLMENTS