PitchEDU Connect

Land Your First School District Contract

Without Guessing How the System Works

Introducing the PitchEDU™ District Contract Accelerator

A 12-Week Guided Program for Education Experts and Entrepreneurs Who Want to Secure Their First School Partnership.

If you've ever tried to work with school districts, you already know:

Selling to school districts is different from selling to businesses.

There are:

Gatekeepers

Procurement Policies

Budget Cycles

District Priorities

Layers of Decision-Makers

An without understanding how the system works, even great solutions struggle to get through the door.

PitchEDU™ District Contract Accelerator was created to help education entrepreneurs understand how districts actually make purchasing decisions - and how to position their expertise so leaders say yes.

ONLY 5 SPOTS AVAILABLE

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Who This Is For

This program is designed for:

Education Consultants

Professional Development Providers

Education Entrepreneurs

Former Educators Launching Services

Program Creators

Education Speakers

Who Want To

Land their first 4K-$15K district contract
Speak the language of district decision-makers

Position their expertise for district partnerships
Build a pathway to larger district opportunities

If you've been trying to break into the K–12 market but feel like you're knocking on doors that never open, this program was built for you.

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Why Selling to School Districts Feel So Complicated

Most entrepreneurs approach districts the wrong way.

They:

Pitch Too Early

Contact the Wrong People

Misunderstand district priorities

Miss Critical Budget Planning Cycles

Struggle to Navigate Procurement

From the outside, it can feel impossible to understand how districts choose vendors.

But from the inside, the process is actually much more predictable.

Once you understand how districts evaluate program and service partners, everything changes.

Learn From Someone Who Has Been Inside the System

For over 20 years, I served as a school district leader involved in reviewing vendor proposals and district partnerships.

During that time I saw:

why some vendors were approved
why others were rejected
what district leaders actually look for in partnerships

Many entrepreneurs try to learn district sales through trial and error.

That process can take years.

This program gives you access to insights from someone who sits on the side of the table where vendor decisions are made.

The PitchEDU™ Contract Readiness Framework

Inside the program, you'll move through five stages that prepare vendors to work with school districts.

Offer Alignment
Ensure your service aligns with the real funding priorities and purchasing categories districts use.
Decision-Maker Mapping
Learn how to identify and approach the leaders who influence district purchasing decisions.
Strategic Positioning
Craft a pitch that connects your solution to district priorities like student outcomes, equity, student and family well-being, and compliance.
Procurement Navigation
Understand how district contracts, RFPs, and vendor approvals work.
Pipeline Development
Build a repeatable strategy for approaching districts and starting partnership conversations.

DON'T DELAY! JOIN TODAY!

WHAT YOU'LL ACHIEVE IN

12 WEEKS

By the end of the program you will have:

A district-aligned offer schools can purchase
A refined pitch for district decision-makers
A list of target districts and contracts
A strategic district outreach plan
A roadmap for navigating procurement and contracts

Instead of guessing how to approach districts, you'll leave with clarity and a plan.

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What's Included in the Program

Inside the PitchEDU™ District Contract Accelerator you receive:

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12-week guided program
Weekly live group coaching sessions
Strategic feedback on your offer and pitch

District outreach templates and messaging
Procurement and contract navigation guidance
Community of education entrepreneurs pursuing district partnerships

Inside the PitchEDU™ District Contract Accelerator

This is not just theory

Each phase of the program is designed to move you closer to a signed district contract or partnership.

PHASE 1

Position Your Offer for District Buyers

Most vendors approach districts with an offer that isn’t aligned with how schools allocate funding.

In this phase you’ll learn how to:

• Align your solution with district priorities
• Position your offer around student outcomes, compliance, and equity
• Translate your expertise into something districts can actually purchase

PHASE 3

Navigate the Gatekeepers & Procurement Process

This is where most entrepreneurs get stuck.

You’ll learn how to:

• Identify the real decision-makers
• Approach gatekeepers strategically
• Understand RFPs and procurement processes
• move conversations forward without getting stalled

PHASE 2

Craft a Pitch District Leaders Respond To

School leaders don't respond to generic sales pitches.

You'll develop a pitch that:

• Speaks the language of education leadership
• Addresses district goals and constraints
• Positions you as a strategic partner — not just another vendor

PHASE 4

Build a District Contract- Ready Pipeline

Winning one contract is good.

Building a pipeline of opportunities is better.

In this phase you'll learn how to:

• identify districts aligned with your offer
• time outreach around district budget cycles
• create a repeatable sales process for school systems

Designed for Professionals with Busy Schedules

Many participants begin building district partnerships while working full-time.

The program structure includes:

• one 60-minute live coaching session each week
• practical assignments to apply what you learn

• written and verbal feedback on all assigments

This allows you to steadily move toward district opportunities while balancing other commitments.

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YOU'RE A GOOD FIT IF....

You have a product or service that can genuinely benefit schools or districts—but you’re struggling to get your foot in the door or make meaningful connections with decision-makers.
You’re tired of sending pitch emails that go unanswered and want to craft messages that resonate with education professionals and generate real interest.
You’re passionate about making a difference in education—but overwhelmed by the complexity of selling to schools and districts. You're ready to learn from someone who knows the system from the inside out.
You’ve had some initial success or interest from educators, but you’re unsure how to scale your offer across multiple schools or districts—and you’re ready for a proven strategy.
You’re committed to investing time and effort to master edu-sales, and you're excited to grow alongside other purpose-driven entrepreneurs who share your vision and values.

Don't Only Take My Word

Dr. Latrice secured her first $12,000 school site contract during the 12-week PitchEDU District Contract Accelerator.

Dr. LaTrice Johnson

CEO, Levels & Mindset, LLC

Before joining the PitchEDU™ District Contract Accelerator, I knew I wanted to be a consultant, but I had no idea how to pitch myself, structure an offer, or even who to speak with. Attending the Pitch Clinic gave me a glimpse into what was possible, and enrolling in the full program changed everything.

Dr. Vernell’s strategies and insider perspective helped me understand the key differences between selling to schools and selling to districts, something I had never been taught before. More than that, the program gave me the clarity and confidence I needed to take action. As a result, I landed my first 5-figure contract for $25,000.

This experience gave me the foundation I needed to step into consulting with direction, strategy, and confidence.

— Lynn Rodriguez

Educational Consultant

Why District Partnerships Matter

School districts collectively spend billions each year on:

• Professional Development
• Student Support Services
• Consulting
• Instructional Programs
• Educational Solutions

For many education entrepreneurs, a single district contract can exceed the cost of this program.

How long does it usually take to secure a district contract?

District partnerships often involve multiple steps and timelines that vary by district.

Some vendors begin with smaller pilot opportunities before expanding to larger district contracts.

The goal of the PitchEDU™ District Contract Accelerator is to help you become contract-ready by aligning your offer, refining your pitch, and identifying the right districts and decision-makers to approach.

Many participants begin building meaningful district conversations during the program while continuing to pursue opportunities afterward.

What if my offer isn't something districts typically purchase?

This is addressed early in the program. In the first phase of PitchEDU™, we examine how your expertise can be positioned within the types of services districts commonly fund, such as:

• Professional Development
• Student Support Programs

• Family Engagement
• Instructional Initiatives
• Consulting Services

If necessary, we work together to reframe or package your offer in a way that aligns with district purchasing structures.

Do I need to already have connections in school districts?

No. Many successful vendors begin without prior district relationships.

In the program you’ll learn how to:

• Identify the right decision-makers
• Understand district leadership structures
• Approach districts strategically

The focus is on building relationships the right way, even if you're starting without existing connections.

I'm still working full-time. Can I realistically participate?

Yes. The program is designed for professionals balancing other responsibilities.

Your weekly commitment includes:

• Weekly 60-minute live group coaching session
• Practical assignments to help you apply what you learn

Many participants build their district strategy while continuing to work full-time.

What makes this program different from learning about district sales on my own?

Many entrepreneurs spend years trying to figure out how school districts make purchasing decisions.

PitchEDU™ provides insight from someone who has spent more than two decades inside a district leadership environment reviewing vendor proposals and partnerships.

Instead of guessing how districts choose vendors, you’ll learn how those decisions are actually made.

What kind of result should I expect from the program?

By the end of the program, participants typically leave with:

• A district-aligned offer
• A refined pitch for education decision-makers
• A list of target districts to pursue
• A strategy for approaching district leaders
• A clearer understanding of procurement and contracts

While district contracts may take time to finalize depending on district timelines, participants leave the program with the clarity and strategy needed to confidently pursue those opportunities.

Still have questions? Email info@drvernell.com

Meet Your Instructor

Dr. Vernell

20+ Years as a K-12 District Leader | Eduction Strategist | District Vendor Evaluation Experience | Founder, PitchEDU™

For more than two decades, I have worked inside the K–12 education system in leadership roles where I’ve been directly involved in evaluating programs, reviewing vendor proposals, and making decisions about district partnerships.

I’ve seen firsthand why some vendors are invited into meaningful district partnerships—and why others never make it past the first conversation.

Many entrepreneurs approach school districts with great ideas, but without understanding how district leaders actually evaluate solutions. As a result, strong programs are often overlooked simply because they are not positioned in a way that aligns with district priorities, funding structures, or decision-making processes.

As a current school district leader, I understand the internal conversations that happen when districts consider new programs and services.

I know:

• what district leaders look for when evaluating vendors
• how purchasing decisions move through leadership teams
• what causes proposals to stall or move forward
• how solutions must align with district goals and priorities

I created PitchEDU™ to bridge the gap between education entrepreneurs and the systems they want to serve.

Through the PitchEDU™ District Contract Accelerator, I help purpose-driven experts learn how to:

✔ Position their expertise in ways that resonate with district leadership
✔ Craft pitches that align with real district priorities and timelines
✔ Navigate the layers of decision-making within school systems
✔ Build trust and credibility with the leaders responsible for approving partnerships

My goal is simple:

To help education entrepreneurs move from guessing how districts work to confidently pursuing real district partnerships.

Because when the right solutions reach the right schools, the impact extends far beyond a contract—it reaches students, educators, and entire communities.

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Having the ability to pitch directly to school district leaders has been a life changing! My business has exploded and I've landed more than $300,000 in contracts in under 1 year."

Felix Bobo

Unlimited University (TM)

Investment

This 12-week program gives you the strategy, guidance, and insider perspective needed to confidently pursue district partnerships.

For many participants, a single district contract can exceed the cost of the program.

I finally got in front of real decision-makers after months of no responses, and within weeks, I landed a $35,000 contract! It was worth every cent!"

- Nicole, Founder, Math in Motion

Results May Vary

While PitchEDU™ School & District Intensive provides access to a qualified district leader and valuable resources, individual success depends on a variety of factors. RPU and PitchEDU cannot guarantee specific outcomes, including securing contracts.

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$500

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$8750

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AFTER DEPOSIT

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4 INSTALLMENTS